Friday, May 18, 2012

Alessi VIEWON Spring Summer 2012 (English)

Alessi VIEWON Spring Summer 2012 (English) Tube. Duration : 3.10 Mins.


After the abundance of projects presented in the previous year, the roughly forty projects launched during 2011 mark a return to our customary and more limited number of new ideas. I find that this new collection shows a good balance between the three brands: In "A di Alessi", Venturini's "All-Time" table set complete with Plates, Glasses and Cutlery adopts the theme of formal fluidity that the designer loves, and the 1-cup "Moka Alessi" Espresso coffee maker completes Mendini's successful range of articles. "Alessi" contains not only the two electrical appliances (Sapper's Pepper mill and Giovannoni's Blender) and the Vase by the Fuksas, but also a collection of small items for the kitchen (Gasparini's Knives, a Knife block and Breadboard, the "Savon du Chef" by Frederic Gooris) and dining/living room (the Aperitif set by Giulio Iacchetti, Inga Sempé's Risotto serving spoon, Milton Glaser's "Cork presenter")... Plus four projects along an entirely new line: the exploration of an area bordering on our usual household one - lighting! I'm sure we can do good things in this new field, and I've decided to enter it with some degree of precision. For the time being, we've chosen four beautiful projects from the many we've got lined up. They display four very different approaches, which means that they're absolutely in keeping with the Alessi world. The other major new presentation under the "Officina Alessi" are the results of the "(Un)Forbidden City" operation. This was our ...

Tags: Alessi, Spring Summer, 2012, andrea morgante, anna e gian franco gasparini, fratelli campana, giulio iacchetti, guido venturini, inga sempe, lluis clotet, mario trimarchi, massimiliano e doriana fuksas, richard sapper

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